THI MINH LY PHAM; TAN LAC THIEN VO; MINH TUAN PHUNG; DIEU HA LE. How the authenticity cues provided on product packaging can influence Vietnamese consumers’ perception of Korean cosmetics. The VMOST Journal of Social Sciences and Humanities, [S. l.], v. 66, n. 3, p. 56-70, 2024. DOI: 10.31276/VMOSTJOSSH.2023.0038. Disponivel em: https://vmostscience.vjst.vn/index.php/vmost_jossh/article/view/368. Acesso em: 16 jul. 2026.