THANH NGOC MY DUYEN. The factors influencing persuasion knowledge and purchase intentions on live-streaming commerce platforms among Generation Z consumers in Vietnam: The moderating role of anticipated inaction regret. The VMOST Journal of Social Sciences and Humanities, [S. l.], v. 67, n. 3, 2025. DOI: 10.31276/VMOSTJOSSH.2025.0009. Disponivel em: https://vmostscience.vjst.vn/index.php/vmost_jossh/article/view/408. Acesso em: 15 jul. 2026.