VU QUYNH NAM. Brand positioning in the development of local specialty products: A case study of the Ha Long shrimp floss collective trademark in Quang Ninh. The VMOST Journal of Social Sciences and Humanities, [S. l.], v. 68, n. 1, 2026. DOI: 10.31276/VMOSTJOSSH.2025.0035. Disponivel em: https://vmostscience.vjst.vn/index.php/vmost_jossh/article/view/421. Acesso em: 16 sep. 2026.