THUONG THANH NGO. Personalisation in tourism: The role of mobile technology and AI in enhancing visitor experience - Evidence from Hoi An Ancient Town. The VMOST Journal of Social Sciences and Humanities, [S. l.], v. 68, n. 2, 2026. DOI: 10.31276/VMOSTJOSSH.2025.0055. Disponivel em: https://vmostscience.vjst.vn/index.php/vmost_jossh/article/view/424. Acesso em: 3 nov. 2026.