DO ANH DUC; PHAM MINH HANG; TO NGOC HA; VU NGUYEN TRA MI; PHAM QUOC VIET. The influence of discount framing on purchase intention and actual behaviour of e-customers through brand values on Shopee Vietnam. The VMOST Journal of Social Sciences and Humanities, [S. l.], v. 67, n. 1, p. 37-46, 2025. DOI: 10.31276/VMOSTJOSSH.2023.0061. Disponivel em: https://vmostscience.vjst.vn/index.php/vmost_jossh/article/view/383. Acesso em: 17 mar. 2026.