Le Tran Tu Uyen, Minh Tuan Phung*, Vo Tan Lac Thien. The role of brand trust, brand love and brand loyalty in brand defence at public universities in Ho Chi Minh City. VMOST JOSSH [Internet]. 2026Aug.20 [cited 2026Nov.3];68(2). Available from: https://vmostscience.vjst.vn/index.php/vmost_jossh/article/view/418