English-language online newspapers in Vietnam's foreign communication: Evidence from 618 articles

Abstract

This article examines the legal framework of foreign communication policies. It employs qualitative analysis and quantitative content analysis of 618 articles published in VietnamPlus and VnExpress International during the 2022-2023 period to evaluate the role of English online newspapers (EONs). The findings indicate that EONs frame information to increase coverage of economics, diplomacy, and heritage topics, directing international public attention while promoting reform achievements, investment potential, and cultural image, thereby strengthening soft power. However, a key challenge identified is that a significant portion of the content remains thematically unclear, which may hinder the effectiveness of foreign communication and the achievement of strategic communication goals. Additionally, critical hurdles include maintaining high-quality translations, upholding rigorous journalistic standards, and complying with relevant regulations. Consequently, capacitybuilding for journalists, adopting technological innovations for content delivery, and refining editorial oversight are essential to ensure consistent quality. Recommended measures include strengthening editorial management, expanding nuanced coverage of foreign affairs, and upgrading digital infrastructure to broaden global reach. Ultimately, EONs can be a pivotal component of Vietnam’s foreign communication strategy, fostering deeper understanding among international stakeholders, solidifying national reputation, and bolstering socio-economic development. By implementing these enhancements, EONs can be better positioned to address emerging global challenges and contribute more effectively to Vietnam’s continued integration into the international community.