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The VMOST Journal of Social Sciences and Humanities

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    The role of brand trust, brand love and brand loyalty in brand defence in the context of higher education in Ho Chi Minh city

    Exploring Joseon history through the royal lives and political roles of Joseon queens: The case of the Yeoheung Min clan

    Advantageous fruits in the North of Vietnam: Summarised issues on the study and production

    Psychological safety and turnover intentions in public organisations in Hanoi, Vietnam: The indirect role of employee voice

    Improving the quality of education in Korean Studies and Korean Language through the analysis of graduates’ employment outcomes

    Fruit and vegetable consumer preferences of Japanese and Vietnam’s export potential

    Mental health and psychosocial support needs among Vietnamese families during the first wave of the COVID-19 pandemic in Hanoi: A mixed methods study

    Digital banking model for promoting retail banking services at Vietnamese commercial banks

    Bayesvl: An R package for user-friendly Bayesian regression modelling

    Impacts of inflation on the Vietnamese stock market in economic turbulence

    Science Announcement

    • Completing the most monumental series on the “National History” of Vietnam

      Vu Minh*
      3-9
      • PDF
      • DOI

    Social Sciences

    • Examining corporate governance’s influence on financial performance in Vietnamese banks

      Cao Phan, Hai Yen Hoang, Tan Thi Nguyen*
      3-15
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      • DOI

    Psychology

    • Factors influencing students’ intention to choose creative majors in higher education

      Thi Mai Le, Dieu Linh Dang*
      • PDF
      • DOI
    • Psychological safety and turnover intentions in public organisations in Hanoi, Vietnam: The indirect role of employee voice

      Thi Hoai Nhung Duong*, Hai Yen Le
      • PDF
      • DOI
    • University students’ attitudes towards AI-enabled learning enjoyment: Evidence from the Philippines

      Brandon N. Obenza*, Lee Nhazer L. Mota, Raphael Louis Bernardo, Ralph Justin S. Calzada, Allan Jr. T. Fernandez, Gerone Ivan B. Bucala, Brent Lee R. Lopez, Jun Rey M. Itdang, Gideon S. Sumayo
      • PDF
      • DOI
    • Exploring peer collaboration’s impact on EFL students’ language skills and emotional adjustment

      Thi Tuyet Hanh Nguyen*, Thi Huong Tran
      • PDF
      • DOI
    • The factors influencing persuasion knowledge and purchase intentions on live-streaming commerce platforms among Generation Z consumers in Vietnam: The moderating role of anticipated inaction regret

      Thanh Ngoc My Duyen*
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      • DOI

    Economics and Business

    • Packaging and social signals associated with Vietnamese consumers’ stated willingness to pay a premium for green last-mile delivery packaging

      Thi Van Trang Tran, Thi Hoang Linh Ho, Manh Hung Huynh*, Thi Hanh Trinh Do, Nhu Hoai Bao Pham
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      • DOI
    • Finding the “Sweet Spot”: Nonlinear effects of board size on firm performance in Vietnam

      Nguyen Thi Thanh Binh*
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      • DOI
    • Digital transformation indicators and GRDP in the former Hau Giang Province, Vietnam: An exploratory analysis for 2015-2023

      Vo Thanh Tuyen*, Hoang Thi Hoai Nga, Nguyen Thi Tieu Phung, Nguyen Hoang Huy, Le Quang Hau
      • PDF
      • DOI
    • Brand positioning in the development of local specialty products: A case study of the Ha Long shrimp floss collective trademark in Quang Ninh

      Vu Quynh Nam*
      • PDF
      • DOI
    • The role of brand trust, brand love and brand loyalty in brand defence in the context of higher education in Ho Chi Minh city

      Le Tran Tu Uyen, Minh Tuan Phung*, Vo Tan Lac Thien
      • PDF
      • DOI

    Educational Sciences

    • Educational cooperation as a pillar of Vietnam-Japan relations: The case of Vietnam Japan University

      Truong Thuy Dung*
      • PDF
      • DOI
    • Insights into English as a foreign language students’ engagement in English medium instruction classes

      Thi Gia Linh Nguyen, Quoc Thao Tran*
      • PDF
      • DOI
    • Improving the quality of education in Korean Studies and Korean Language through the analysis of graduates’ employment outcomes

      Thi Hanh Dung Nguyen*, Minh Tung To, Trung Hieu Nguyen
      86-93
      • PDF
      • DOI
    • A digital transformation approach from traditional to virtual practice: A case study of gas welding corner-welding

      Nguyen Van Huan, Nguyen Thi Hang*, Nguyen Thi Hue
      • PDF
      • DOI
    • Exploring Vietnamese English as a foreign language learners’ interaction in grammar learning via educational games: Benefits and drawbacks

      Thi Khac Phung Nguyen*, Ngoc Thanh Trinh
      78-89
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      • DOI

    Sociology, Anthropology, and Ethnology

    • Personalisation in tourism: The role of mobile technology and artificial intelligence in enhancing visitor experience - Evidence from Hoi An Ward

      Thuong Thanh Ngo*
      • PDF
      • DOI
    • Zambalataya: Where are the 21st-century faithful today? A narrative inquiry

      Eric DS Ebro*
      • PDF
      • DOI
    • Characteristics of the cultural personality of Indians in the North and South of India

      Minh Giang Nguyen*, Thi My Linh Tran, Thi Uyen Nhi Luong, Thi Bich Nhi Nguyen, Quynh Nhu Nguyen
      107-116
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      • DOI
    • The Other Ones: Inter-generational conflicts over non-conforming romantic relationships of the 1.5- and second-generation in Vietnamese diaspora in the Czech Republic

      Filip Kraus, Mai Thi Thu, Bui Hai Dang*
      94-106
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      • DOI
    • Investigating climate change-related perceptions that hinder stakeholders’ willingness to protect the ocean

      Phuong-Tri Nguyen, Minh-Phuong Thi Duong*, Hong-Hue Thi Nguyen, Viet-Phuong La, Minh-Hoang Nguyen, Quan-Hoang Vuong
      90-101
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      • DOI

    Political Sciences

    • English-language online newspapers in Vietnam's foreign communication: Evidence from 618 articles

      Thi Minh Tam Vu*
      • PDF
      • DOI
    • Emperor Minh Mang’s policy towards Buddhism (1820-1840)

      Duy Phuong Nguyen*
      • PDF
      • DOI
    • Exploring Joseon history through the royal lives and political roles of Joseon queens: The case of the Yeoheung Min clan

      La Duy Tan*
      • PDF
      • DOI
    • China and India in the race for leadership of the Global South: Current status and international relations challenges

      Quang Anh Nguyen*
      • PDF
      • DOI
    • Myanmar’s responses to major power strategies in the Indo-Pacific in the early 21st century

      Tuan Binh Nguyen*
      • PDF
      • DOI

    Jurisprudence

    • Discussion on litigants and the resolution of lawsuits in the current stage of land acquisition, compensation, support, and resettlement

      Hien Phan Trung, Loan Huynh Thi Kim*
      • PDF
      • DOI
    • The veil of secrecy regarding a protected design scope in the light of prior-art

      Nguyen Huu Can*
      102-107
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      • DOI
    • The Vietnam’s Law on Marriage and Family 2014 and related documents: Unreasonable points about surrogacy and recommendations

      Nguyen Thi Le Huyen*
      106-111
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      • DOI
    • Is the TRIPS Agreement a double-edge sword?

      Anh Thuy Dung Nguyen*
      114-120
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      • DOI
    • ASEAN’s soft law on marine environmental pollution

      Hong Anh Do*, Thanh Vinh Pham, Thi Thao Van Le, Tuan Minh Vu, Tuan Luong Truong, Trung Hieu Nguyen, Thi Thuy Lan Le, Van Khanh Do, Thi Sanh Le
      99-108
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      • DOI

    Other Social Sciences

    • Tourism development in national parks in the context of climate change: The case of U Minh Thuong national park, Kien Giang province

      Van Da Huynh*, Thi Kim Thuy Truong, Vu Huong Giang Dao, Hong Hieu Hua, Thanh Xuan Duong, Thi Yen Nhi Tran
      86-95
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      • DOI
    • Sustainable tourism development and potential implications for the tourism sector in the Vietnamese Mekong delta in the context of climate change

      Huynh Van Da*, Truong Thi Kim Thuy, Dao Vu Huong Giang, Tran Trung Kien
      109-119
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      • DOI
    • Rubber industry in Southern Vietnam (1954-1975): An economic dimension

      Tran Ngoc Dung*
      93-106
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      • DOI
    • Reducing health inequalities in Vietnam: Implications for health in all policy

      Nguyen Anh Dang*, Thi Phuong Thao Nguyen
      65-70
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      • DOI
    • Scientists’ motivation to patent and commercialize their inventions at universities and research institutes

      Huu Can Nguyen*
      120-128
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      • DOI

    Humanities

    History and Archaeology

    • Gate eyes - Unique features in decoration and belief of Hoi An ancient town XVI-XVII centuries

      Thuong Thanh Ngo*
      108-115
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      • DOI
    • Stories of the Indian descendants as revolutionaries in Vietnam

      Phuong Chi Pham*
      107-116
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      • DOI
    • The repatriation of Japanese in Vietnam from 1954 to 1960

      Thi Hong Luong*
      96-104
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      • DOI
    • From the policy of “Ngu binh u nong” in the monarchy period to the military farm model during the 1956-1960 period in North Vietnam

      Thi Vuong Pham*
      86-95
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      • DOI
    • FUNAN (Phu Nam) from a new perspective

      Minh Giang Vu*
      71-85
      • PDF
      • DOI

    Linguistics and Literature

    • Cognitive culture of the river environment as reflected in place names in Can Tho City

      Thuy Diem Nguyen*
      • PDF
      • DOI
    • Outlining the history of emotions in Vietnam: The case of Cao Ba Quat (1809-1855)

      Huyen Mai*
      • PDF
      • DOI
    • Colonial rhetorics of modernity in Vietnam: “The New” (Cái mới) in Vietnamese literature during the colonial period

      Pham Phuong Chi*
      • PDF
      • DOI
    • Protecting peace and the ecological environment: From the story of the Coconut Religion in Ben Tre

      Van Luan Pham*, Masaaki Shimizu
      116-128
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      • DOI
    • Southern culture in Ca Van Thinh’s research

      Sy Dong Le*
      120-126
      • PDF
      • DOI

    Vietnamese Studies

    • Syncretism in the worship of royal female deities in the Red river delta: An interdisciplinary approach from area studies

      Lien Le Thi Hong*
      • PDF
      • DOI
    • The concepts of filial piety and factors affecting filial piety of Vietnamese people

      Thi Bich Hoa Nguyen*
      117-128
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      • DOI
    • Differences in knowledge expression in teaching Vietnamese literature for international students

      Thi Thanh Tam Le*
      115-127
      • PDF
      • DOI
    • Vietnamese studies training programs in Vietnam in the context of international integration: Reality and development orientation

      Thi Thu Hoai Nguyen*
      105-114
      • PDF
      • DOI

    Philosophy and Religion

    Other Humanities

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    The VMOST Journal of Social Sciences and Humanities (VMOST JOSSH) is the official tri-annual scientific title in English of Vietnam Ministry of Science and Technology. The VMOST JOSSH aims to become an international journal that meets the standards of the world’s leading databases of scientific journals such as Scopus, Web of Science. There are no less than 9 articles and no more than 13 articles in each issue.

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    • FUNAN (Phu Nam) from a new perspective
    • Factors affecting Vietnamese consumers’ intention to continue using e-wallet: A case study of MoMo
    • Factors affecting consumer behaviour to use e-wallets: An empirical study from Vietnam context
    • Reducing health inequalities in Vietnam: Implications for health in all policy
    • Completing the most monumental series on the “National History” of Vietnam

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